We are an innovation-driven performance running brand founded on the belief that it’s time for running to give back to the environment all runners take so much joy from. It can no longer be a one way street (or trail) of take, take, take. We have to take responsibility for looking after our planet, too. That’s why all our innovations are based around the research & development of fabrics that are better for the environment — whether they be fabrics made from recycled plastic bottles or from upcycled industrial waste. It’s time for running to give a fck.