THIS IS A FASHION EMERGENCY AND IN A (FASHION) EMERGENCY WE WEAR THE PANTS Kindly, Darling. Sounds sweet as pie, but when it comes to matters of the heart, we don’t mess around. Launched in 2019, Kindly, Darling believes sustainable fashion is the new power dressing; it’s a one-stop-shop for the most sustainable fashion labels on the market, aiming to reverse the current wardrobe crisis that’s killing the planet, without compromising on current trends.